According to Dixon, the current content distribution model employed by Vice, despite encompassing multiple brand verticals producing original content, is no longer financially viable. As a result, Vice will cease publishing content on its website, vice.com, redirecting focus towards social media channels to maximize content visibility. This strategic pivot underscores Vice's commitment to optimizing content dissemination strategies in accordance with shifting audience preferences and consumption habits.
In addition to the discontinuation of Vice's digital publication, Dixon hinted at potential changes within other brand verticals, particularly Refinery29, a digital media outlet targeting a youthful demographic. While Refinery29 will continue to operate independently in the short term, Dixon disclosed ongoing discussions regarding its potential divestiture. He cautioned that the company is exploring options to sell Refinery29, reflecting Vice's strategic imperative to streamline operations and optimize portfolio composition.
The announcement of layoffs has significant implications for Vice's workforce, with affected employees set to receive notifications outlining next steps in the coming week. Despite inquiries, representatives for Vice Media Group have yet to provide comments on the matter, indicating the sensitive nature of the restructuring process.
